Only 8 of 113 Crypto Tokens Launched Since 2024 Are Profitable

Most 2024-Era Crypto Tokens Are Underwater

The numbers are blunt: only 8 out of 113 crypto tokens launched since 2024 are currently profitable, meaning they trade above the prices at which they first hit the market. The remaining 105 tokens are in the red, according to data cited by Pluang. That is a failure rate of more than 92 percent.

For anyone who bought into new token launches over the past year or so, the odds were heavily stacked against them from the start. The sheer scale of underperformance across this cohort reflects broader struggles in the crypto market, where retail enthusiasm during launch windows has repeatedly failed to translate into lasting price support.

A Broader Pattern of Post-Launch Decline

New token launches have long carried risk. Projects often generate peak hype around their initial listing, drawing in buyers at elevated prices. Once that momentum fades, liquidity thins and prices slide. What the Pluang data makes clear is that this pattern has been especially punishing for tokens that debuted in 2024 and beyond.

Only 8 tokens bucked that trend. The vast majority gave back their early gains and kept falling. For traders who entered at or near launch prices, those losses are real and, in many cases, severe.

The findings raise pointed questions about the pace of new token issuance and whether the market has the depth to sustain so many new projects. Hundreds of tokens compete for the same pool of investor capital, and most end up starved of the sustained buying pressure needed to hold their value.

What This Means for Crypto Investors

The 8-out-of-113 figure is a stark reminder that token launches are high-risk events, not guaranteed entry points. Picking the handful of winners from a crowded field requires either exceptional research, timing, or luck, and most participants end up on the wrong side of the trade.

Pluang's data also underscores a structural problem the industry has not resolved: token supply keeps growing while demand remains uneven. Projects that generate real utility or attract genuine user bases can hold value. Most others fade quietly after the launch buzz dies down.

For retail investors, the practical takeaway is that buying into a new token at launch carries a better-than-nine-in-ten chance of holding a losing position. That ratio should weigh heavily on any decision to chase the next listing.